Once again the connection between fashion and music has been interpreted perfectly. Following Jess Glynne, the boys from Rudimental are now the faces to our upcoming Autumn Winter 2016 campaign. In contrast to you guys, Rudimental have already seen the new collection and we can tell you…they totally love it!
Have you ever dreamed of being a musician, travelling around the world hopping from one club or festival to the next? Well, that’s how the Brit-Award winners’ lives have panned out – escaping the rat race, the guys lead a pretty full-on, and exciting 24hr lifestyle that certainly keeps them busy! With one day to the next, never being the same. Whereas your ‘hood might be Munich, London or Barcelona, Rudimental’s ‘hood is on the road…new day, new city. Our latest collection is a perfect fit for their continuous 24hr city lifestyle; wearable styles, reflecting the season’s must-have trends which work perfectly with their hectic lives. Rudimental themselves described the collection with three words; easy-to-wear!
Wherever they perform the crowd goes crazy. No matter if on stage at London’s sold out O2 Arena or around the globe on their tour across Asia, America, Europe and Australia – Rudimental rock every city! To get an insight in the musicians’ life we got the chance to hang out with the guys on tour in New York and stay with them during the exciting moments before they go on stage.
Rudimental’s friend Bridgette Amofah joined the band two years ago as their tour vocalist and is still travelling the world with them. She brings her ‘cool factor’ and is a perfect fit to showcase the Bench female collection.
Follow Rudimental on tour in New York and gain an insight into their 24hr lifestyle in our AW16 campaign video: