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Last Wednesday evening marked the official launch of our AW16 campaign. The night was filled with a musical selection from the Hackney born group at their favourite local hotspot NT´s bar in Hackney, East London. NT’s bar was the perfect venue to host the special event, as not only is it a popular hangout but it also was the venue where Rudimental shot their album cover for their platinum-selling, UK #1 second album ‘We The Generation‘.
The launch night was filled with Rudimental’s closest friends and VIP guests including The Vamps and celebrity stylist Alexis Knox, where the group performed a live DJ set including chart toppers Lay It All On Me and Waiting All Night. Throughout the night the special guests enjoyed listening to the supporting act, friends of the group, London based-duo NVOY who were spinning melodic house tracks and watching the Lisbon born, London based famed graffiti artist, Mr Phomer create unique, customised t-shirts that captured the fused street style of Bench and Rudimental.
Rudimental are the latest act to collaborate with us on our ongoing #LoveMyHood campaign, which is aimed at home grown artists and talks through their individual style and how they have achieved success in their field. With Rudimental recently completing a sell-out world-wide headline tour, they have firmly cemented their status as one of the most exciting and diverse acts to come out of the UK, which made the talented musicians a natural fit for us to team up with. Rudimental: “We are really excited to share the news of our campaign with Bench to all our friends. Bench is a brand that we have grown up with, and we respect all the work they do with young British musicians.”